How Much is it Worth For product feed optimization
EasyInsights – Advanced Marketing Conversion Analysis and Multi-Channel Attribution for Data-Driven Marketing
In today’s performance-based marketing world, understanding user interactions and evaluating performance across multiple platforms is essential. Tracking conversions and cross-platform attribution enable marketers to reliably assess which campaigns, channels, and touchpoints drive real results. Easy Insights software provides advanced analytics and automation tools developed to help businesses simplify their marketing data, refine ad spend, and take data-backed actions in a GDPR-ready way.
The platform simplifies complex data integration by aggregating metrics from various advertising, CRM, and analytics tools into a centralised dashboard. Whether you’re managing multiple campaigns across Google, Meta, LinkedIn, EasyInsights ensures comprehensive visibility of performance metrics while eliminating data silos and latency issues.
Advanced Conversion Tracking and Attribution
EasyInsights empowers marketers to go beyond basic click tracking by offering granular conversion analytics across all interaction stages. It allows teams to measure conversions that happen both digitally and physically, such as purchases, sign-ups, and leads—ensuring every meaningful customer action is recorded.
With robust multi-channel attribution, businesses can pinpoint which channels truly contribute to conversions. Instead of giving full credit to the last interaction, attribution models such as time-decay, time-decay, or algorithmic approaches allocate credit more accurately across multiple touchpoints. This allows marketers to allocate budget more effectively and enhance overall ROI.
The connected attribution framework also helps brands uncover hidden patterns in user journeys, allowing for data-informed campaign optimisation and actionable performance insights.
Seamless Server-Side Tracking for Privacy Compliance
As browser restrictions and privacy regulations tighten, traditional cookie-based tracking methods are becoming obsolete. EasyInsights overcomes this challenge with server-side tracking, which ensures accurate data capture while maintaining user privacy.
Unlike browser-based methods that rely on cookies, server-side tracking gathers and processes event data directly from servers, eliminating data loss from ad blockers or tracking prevention mechanisms. This ensures more precise attribution and compliant data handling—critical for businesses operating under strict data protection frameworks.
By adopting server-side tracking, companies can future-proof their analytics setup and retain consistent insights even as the digital landscape shifts toward privacy-first ecosystems.
Smarter Product Feeds for Better E-Commerce Results
For e-commerce brands, product feed management plays a crucial role in improving ad performance and visibility across platforms like Google Shopping, Meta, and marketplaces. EasyInsights simplifies this process by cleaning, categorising, and enriching product data to ensure that every listing meets platform requirements and search relevance criteria.
Optimised feeds boost click-through rates and conversion rates by delivering accurate, high-quality information to potential customers. Additionally, EasyInsights allows marketers to auto-sync inventory, pricing, and product attributes—removing manual errors and ensuring real-time accuracy across multiple channels.
This automation not only conserves time but also maximises campaign profitability by ensuring that ads are always targeting the best prospects with the right product data.
Cookieless Tracking – The Future of Marketing Analytics
The marketing industry is rapidly shifting toward a privacy-first approach, where third-party cookies are being phased out. EasyInsights leads this transformation with robust cookie-free tracking solutions that empower marketers to retain access to meaningful insights without compromising data accuracy.
By leveraging direct audience data and secure identifiers, the platform allows for effective audience measurement and conversion attribution even in privacy-restricted environments. cross-platform attribution This ensures that businesses can preserve insight quality, refine campaigns, and make informed decisions despite regulatory and technological changes.
Cookieless tracking through EasyInsights also enhances transparency, giving both advertisers and consumers greater confidence in how data is managed and used for performance measurement.
Why Businesses Choose EasyInsights
Businesses across industries choose EasyInsights for its ability to unify data, automate reporting, and drive accurate insights across all marketing platforms. By combining conversion tracking, cross-platform attribution, server-side tracking, product feed optimisation, and cookieless tracking in one solution, the platform empowers marketing teams to focus on strategy rather than manual data operations.
Key benefits include:
• Centralised data management from all ad networks and analytics tools
• Instant privacy-compliant tracking and reporting
• More effective budget allocation through accurate attribution models
• Superior data accuracy with server-side and cookieless technologies
• Dynamic optimisation of product feeds for better e-commerce performance
Summary
In a landscape where privacy regulations are becoming stricter and data fragmentation is growing, EasyInsights emerges as a reliable solution for marketers seeking control and efficiency. Its integrated capabilities in conversion tracking, cross-platform attribution, server-side tracking, and privacy-first analytics ensure that businesses can sustain marketing insights and adjust confidently to future changes. With smart systems, precision, and privacy integrity at its core, EasyInsights empowers marketing teams to transform data into actionable intelligence and achieve sustainable growth.